This was one of my favourite relaunch features. I enlisted the help of Guardian writer and developer Benji Lanyado to create a fully interactive feature presenting 30 ultimate travel experiences to try before you die. Rough Guides writers and editors – plus a few travel celebs from Ben Fogle to Simon Reeve – offered their picks, and they ranged from volcano-boarding to swimming with manatees.
We then flowed these into a bespoke format and added extra photos, videos and more rich content, and the result was a highly shareable and pretty popular feature that can be promoted again and again. And again. In fact it will be doing page impressions from now on in. Oh, and engagement time is five times the usual.