Rough Guides site relaunch

January 31, 2013

It took nine months, a team of ten, and several false starts but we finally launched the brand new (and vastly improved) Rough Guides website at Penguin.

This editor’s letter gives the full overview but it was a major project switching off the 15-year-old and embarrassingly¬†dilapidated original site and replacing it with something fit for 2013.

Aiming to create an inspirational travel space rather than a mere book publisher’s online shop, we focussed on several aspects:

It’s been pretty well-received by users and industry insiders alike, which was a relief. Email me direct for a full PPT on the redesign and development work.

Rough Guides site relaunch