Journalism.co.uk interview

February 11, 2014

Journalism.co.uk┬árecently interviewed me about our publishing techniques at Penguin for a feature entitled ‘4 ways Rough Guides has quadrupled its traffic‘.

We talked about some of the ideas we’ve implemented on the site over the list year, from bespoke parallax features like The Rough Guide To 2014 to immersive storytelling tools such as Thinglink, Storify and Prezi. I also laid out our social media strategy, revealed how we’ve tripled our presence on Twitter and Facebook (and the others) over the last year, and mentioned a few other ideas we’ve tested out on the site.

The full article is online here.

I also spoke to Gorkana about what we’re up to, and our plans for the site.

That one’s here.


Journalism.co.uk interview
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