Brand work: Dell’s Sack The DJ promotion

July 2, 2012

One of my biggest commercial projects at NME, this was a cross-platform initiative that took in NME magazine, NME.COM, NME TV and NME Radio as well as the international Club NME network I headed up. NME readers submitted their own playlists to NME.COM and the winning entrants were whisked to a Club NME night in the UK, Europe or America accompanied by an NME Radio DJ.

I was responsible for the overall concept and execution, and provided copy across platforms.

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Brand work: Dell’s Sack The DJ promotion
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